Organizing one successful night, financially & and in attendance, is great but not rare. Meeting your partygoers’ expectations and staying afloat financially is a real challenge many club owners and promoters struggle with.
I’ve always had a deep interests in the entertainment and nightlife industry, and thanks to the relationships I’ve built with some of the major players in the business, I understand the challenges some club owners face when trying to build an audience that is kept engaged, entertained and eager to return.
In his interview with Secret Entourage, the popular Miami nightclub promoter, impresario, Dave Grutman shares some key lessons from his successful experience in the business. In this article we learn the importance of “knowing the job”. By that he mean mastering multiple functions and roles that make your business work. He also mentions another major key, which is the importance of relationships. Relationships matter more than most people think and should be prioritized in the long term. They can be very fruitful.
You can read the interview here: http://bit.ly/2kEWlKi
Speaking to INC Magazine, Matt Bendik, who passed away a few years ago, was the owner of one of LA’s most exclusive and successful club. He advised to hold back on the supply. In other words he suggested to “open as few nights as possible and put as much effort as you can into those few nights that you’re open”. This falls right in line with one of his other advice: “know your concept”. This means developing a concept that is unique and sets you apart from your competitors. He also stressed the importance of having well-trained staff to provide a high level of service.
Read the rest of the article here: http://on.inc.com/2kK1qAS
Based on these 2 articles, and on my experience in the nightclub industry, I’ve identified 3 keys for a building a long-lasting business:
- Knowing the job – It’s crucial to know most of the key jobs and functions that make your business work. Don’t snob the concept of clean restrooms or cloakrooms. Understand the overall experience of your clients. Knowing how all these functions work will help you maintain an all-round well functioning business.
- Know your concept – The market is oversaturated. Build a solid and original concept that includes outstanding customer service. And don’t do it too often but most of all, stick to it.
- Nurture relationships – Relationships are key in this business. Always prioritize relationships rather than a punctual competitive advantage. Think long term.
These 3 keys will help you build a brand which will lead to an audience that will gravitate towards your business and set you apart from the tough competition.
About the author.
A creative person, a communicator with a passion for music and entertainment. Working in the communication industry, artist and promoter when the context is right. You can find me on Twitter @oap.